How Apple Can Improve Its Watch And Boost Sales
Apple isn’t releasing exact sales numbers, but some expert digging has led many to believe that sales of the Apple Watch haven’t reached expectations since its launch in spring 2015. The company’s annual filing suggested it sold $1.7 billion worth in fiscal 2015, but compare that with the iPhone, which sold $32.2 billion worth in the fourth quarter alone. That’s a big discrepancy for a company that’s used to seeing lines around the block for new product releases. I spent 12 years at Apple — most of my corporate career, in fact. During my tenure, I launched and drove the music and entertainment verticals and, as a natural side effect, became intimately immersed in Apple products and processes. With that knowledge, I have a personal principle for all new launches: Wait about six months before purchasing the latest gadget (particularly in a new product category), as it takes about that long for Apple to work out all the kinks. Usually, the ...